Presenter Profile

David C. Schwebel, PhD

David C. Schwebel, PhD

University Professor of Psychology
Associate Vice President for Research Facilities and Infrastructure
Office of Research
UAB | The University of Alabama at Birmingham
schwebel@uab.edu

David C. Schwebel is University Professor of Psychology and Associate Vice President for Research Facilities and Infrastructure at University of Alabama at Birmingham, where he heads the UAB Youth Safety Lab. He earned his B.A. in psychology from Yale University and his M.A. and Ph.D. in clinical psychology from University of Iowa. He completed a clinical psychology internship at University of Washington School of Medicine. Dr. Schwebel has published over 350 peer-reviewed manuscripts, most focusing on understanding and preventing unintentional injury in children. He has developed and implemented injury prevention techniques for pedestrian safety training in virtual reality environments, preschool playground safety via behavioral strategies targeting teachers, drowning prevention through lifeguard training at public swimming pools, dog bite prevention in rural China and the US, safer car seat installation through interactive merged reality, and kerosene safety in low-income South African neighborhoods. Dr. Schwebel is a Woodrow Wilson Scholar, a Fulbright Award winner, and a Fellow of the American Psychological Association. He won the 2019 Award for Distinguished Professional Contributions to Applied Research from the American Psychological Association; served from 2017-2021 on the Board of Scientific Counselors, National Center for Injury Prevention and Control; and authored the popular book, Raising Kids Who Choose Safety: The TAMS Method for Child Accident Prevention. He has been Principal Investigator on grants worth over $12 million and his research has been funded by NIH, CDC, DOT, several other federal, non-profit and industry groups.

Presentations

Promoting Child Safety through a Popular Parenting Book

David C. Schwebel, PhD

Part of session:
Platform Presentations
Disparities
Saturday, December 3, 2022, 9:00 AM to 10:00 AM
Background:
Injury professionals immediately recognize the oft-cited statistic, “injuries are the leading cause of pediatric death in the US”. Less cited is the fact that this statistic has remained true for decades. WISQARS’ earliest available data, from 1981, lists 15,702 unintentional child (age 1-18) injury deaths, >5 times the fatalities for the next leading cause that year, malignant neoplasms (2,824 fatalities).

Over those decades, we have developed dozens of programs to reduce unintentional child injury death. Many were highly successful and others less so. It is surprising, however, that no widely disseminated popular book guides parents on keeping children safe from injury.

A handful of related books are on the market. Some specifically target environmental change to protect infant/toddler safety (e.g., Reich’s Babyproofing Bible, 2007, Fair Winds). Others target safety sub-domains, such as firearms (e.g., Luciano’s Guns the Right Way, 2015, Gun Digest) or sports (e.g., Canut’s Concussions and our Kids, 2012, Houghton-Mifflin-Harcourt). And, of course, broad child health books frequently include single injury prevention chapters.

Despite omnipresent smartphone use to seek parenting advice online, traditional parenting books still sell briskly. This abstract discusses the process of writing and publishing a popular book to help parents keep their children ages 0-12 safe from injury.

Methods:
Successful parenting books on child injury must combine multiple goals. First, they should be theory-driven. The book was written with behavior change theory (e.g., Health Belief Model) in mind, seeking: (a) increased parental self-efficacy for behavior change to improve child safety, (b) altered peer norms, reinforcing the impression that other parents engage in safety behaviors and the reader should also, (c) recognition of susceptibility to injury events, accomplished through vignettes relating injury events emerging out of identifiable daily circumstances, and (d) education about potential severity of injury events, accomplished through vignettes that end sometimes with severe or fatal outcomes.

The book guides parents to implement household safety through the TAMS method (teach-act-model-shape), which is grounded in social learning theory and explains how to teach child safety, act through supervision and safeguarding, model safe behaviors, and shape children to make safe decisions as they grow. The book is sensitive to cultural differences and attentive to children’s development.

The ~2.5-year logistical process of writing the book, securing an agent and then publisher (Parenting Press), and refining text to achieve injury prevention goals as well as a fun, easy-to-read manuscript will be outlined.

Results:
With public release scheduled 9/20/22, three major outcomes are available: book sales, media hits, and Amazon rankings. Pre-order book sales are small, but media hits increasing, with recent inquiries from two major national news sources. Amazon rankings as of 5/22/22 are #5,517,974 (all books), #2829 (safety/first aid), #3676 (children’s studies/social science), and #7107 (parenting/family reference). Figures will be collected regularly and presented graphicly.

Conclusions:
Books remain one of many tools in our multi-faceted, multi-disciplinary, multi-modal effort to reduce child injury. Historic absence of a theory-driven, empirically-supported popular parenting book is glaring. This publication fills that hole.

Objectives:
1. Theory-driven behavior change mechanisms for child safety can be delivered in the form of a popular parenting book.
2. Parents have capacity to enact change that protects their children’s safety.
3. Writing a popular book is a lengthy and complex process, but it can effectively deliver child injury prevention tools to a culturally diverse population of parents/caregivers.