Improving your Social Media Messaging for Injury Prevention

Social media is increasingly becoming an important and popular mode of sharing health information with the general public. Effective communication on common social media platforms is critical for injury prevention researchers, educators and advocates to increase accessible injury prevention messaging at local, state, national, and international levels. Having an engagement strategy as to how to best create and share injury prevention content can increase confidence and success for these social media users. This hands-on workshop will refresh attendees on the basics of effective messaging on social media and allow opportunities to apply and enhance these skills. Attendees will also have the opportunity to share and troubleshoot obstacles they have encountered with their current social media engagement strategy. So bring your fully charged laptop or phone, and be ready to practice tweeting, Instagramming, using hashtags, and more!

Attendees of this workshop will be able to: 1. Craft succinct and impactful social media messages relevant to injury prevention. 2. Identify and apply easy and effective ways to engage and educate users on social media with evidence-based messages. 3. Acknowledge and manage pitfalls and obstacles of social media use.