Toys“R”Us Launches Product Safety Vigilance Program with Third Great Trade-In Event

August 27, 2010 - Injury Free Coalition for Kids National Office

Toys“R”Us has launched a national Product Safety Vigilance Program to help parents take proactive steps to become advocates for children’s safety. The program includes “Eight Steps to Keep Kids Safe,” a checklist to help parents stay informed about product recalls and other potential hazards, as well as a Product Record List to assist parents in organizing and tracking gifts and purchases. The Product Record List is intended to make relevant product information, such as model numbers and manufacture dates, readily available in the event of a recall so parents and caregivers can act quickly to remove hazardous products from use.

Parents can find the “Eight Steps to Keep Kids Safe” checklist and the Product Record List available for download at or at the Baby Registry desk in Toys“R”Us and Babies“R”Us stores nationwide, upon request.

This program is being launched in conjunction with the Friday, August 27 start of the company’s “Great Trade-In” event. The “Great Trade-In” event urges parents to bring in their potentially unsafe used baby items such as cribs, car seats, strollers and more in exchange for a 25% savings on the purchase of a new item. The program continues through September 19 at all Babies“R”Us and Toys“R”Us stores nationwide.

The “Great Trade-In” event is a national safety program designed to draw attention to the fact that certain used baby products, like cribs and car seats, can carry potential hazards, but are still in circulation and are not the best candidates to be handed down or resold. Beyond recalls, certain older and used baby items can be potentially unsafe for a variety of reasons, including damage or lack of compliance with recent advances in product safety standards.

For more information on the “Great Trade-In” event, please visit For additional information about the Project Safety Vigilance Program and other safety initiatives, please visit