The A Su Salud (To Your Health) educational and social marketing campaign consists of weekly television segments, weekly newspaper articles, and monthly community newsletters. The primary Spanish language television forum is run during the health news segments on Univision. These segments feature role models demonstrating attitude change and successful adoption of injury prevention strategies. Citywide (The San Antonio Express News) and community newspapers (La Prensa and The Southside Reporter)also feature weekly bilingual injury messages in the health or community sections. The A Su Salud Newsletters are produced on a monthly with adult and children's pages featuring injury prevention strategies and community role models discussing prevention tactics and success stories. The newsletters are distributed through a network of community-based organizations (including local businesses, schools and individual volunteers).

Contact Information

Michelle Price
(210)567-7833
pricema@uthsca.edu